STAFF PROFILE

Staff Image

Dr. Nadiah Binti Mahmad Nasir

nadiahnasir@unimap.edu.my



Area of Expertise

Strategic Management
Halal Management
Qualitative Research Methodology


Teaching Experience

  • SMP22403 : Komunikasi Perniagaan [Business Communication]
  • SMP22603 : Pengurusan Jualan [Sales Management]
  • SMP33803 : Pengurusan Strategik [Strategic Management]

Education

Bachelor of Business Administration (BBA), Universiti Kebangsaan Malaysia
Master of Business Administration (MBA), Universiti Kebangsaan Malaysia
Ph.D. in Economics and Muamalat Administration, Universiti Sains Islam Malaysia

List of Publication

  1. Adham, K.A., Mahmad Nasir, N., Muhamad, N.S., Sarkam, S.F. & Md Ramli, R. (2025). Halal tourism with the family: destination – local islands of the Maldives. Journal of Islamic Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JIMA-03-2024-0117
  2. Adham, K. A., Mahmad Nasir, N., Sinaau, A., Shaznie, A., & Munawar, A. (2025). Halal tourism on an island destination: Muslim travellers’ experiences in the local islands of the Maldives. Journal of Islamic Marketing, 16(1), 236-257.
  3. Adham, K. A., Muhamad, N. S. A., Said, M. F., & Nasir, N. M. (2024). Halal and Muslim-Minority Countries: A Systematic Literature Review. Institutions and Economies, 41-77.
  4. Adham, K. A., Muhamad, N. S. A., Said, M. F., Nasir, N. M., & Muhamad, N. S. (2024). Majpadu: Bracing for the Future. Asian Journal of Management Cases, 21(2), 134-146.
  5. Mahmad Nasir, N., & Adham, K.A. (2024). Pulau Maafushi Perintis Pelancongan Berasaskan Cabaran. Dewan Ekonomi, Bil. 03.2024, Jilid 31.
  6. Nasir, N. M., & Adham, K. A. (2023). Familiness in Family Business: A Bibliometric Analysis: Kekeluargaan dalam Perniagaan Keluarga: Analisis Bibliometrik. Sains Insani, 8(2), 327-337.
  7. Nasir, N. M., & Adham, K. A. (2023). Familiness in Family Business: A Narrative Literature Review and Future Research Directions. Journal of International Business, Economics and Entrepreneurship, 8(1), 109-109.
  8. Mahmad Nasir, N., Adham, K.A., Sharom, N.Q., & Ismail, A. (2022). The Long Search for A Chip Off the Old Block. The Muamalat Newsletter, Vol. 2, December 2022. E-ISSN: No. 2289-8263.
  9. Muhamad, N. S. A., Adham, K. A., Said, M. F., & Nasir, N. M. (2020). Exploring internationalization of Halal Taiwan: Analysis of Taiwan’s halal food products in Malaysia. Geografia, 16(2).
  10. Bambang Suito, F, Mansor, Z.D., & Mahmad Nasir, N. (2019). An Exploratory Study on Factors Affecting Millennial Employee Engagement in Private and Public Organizations. In Mansor, Z.D. (eds.), Topics in Human Resources Management (pp. 25-40). UPM Press.
  11. Mahmad Nasir, N., Mansor, Z.D., & Jaharuddin, N. (2019). Succession Planning and Business Sustainability of Family-owned SMEs: A Literature Review. In Mansor, Z.D. (eds.), Topics in Human Resources Management (pp. 41-56). UPM Press.
  12. Adham, K.A., Said, M.F., Mahmad Nasir, N., & Muhamad, N.S. (2018). Chapter VII: How and What of Learning Qualitative Methodology in Management. In Becoming a Qualitative Researcher: Narratives of Doctoral Studies in Management (Eds.). USIM Press.
  13. Adham, K. A., Sarkam, S. F., Said, M. F., Nasir, N. M., & Kasimin, H. (2017). Monitoring of policy implementation: convergent mobile and fixed technologies as emergent enablers. Systemic Practice and Action Research, 30, 535-551.