STAFF PROFILE

Staff Image

Tengku Kastriafuddin Shah Bin Tengku Yaakob

kastriafuddin@unimap.edu.my



Area of Expertise

Broadcasting (TV and Film)
Advertising
Interactive Media


Teaching Experience

  • SMM10403 : Penulisan Skrip dan Papan Cerita Digital [Script Writing and Digital Storyboard]
  • SMM30403 : Penerbitan Video Digital [Digital Video Production]
  • SMM40403 : Pengiklanan Kreatif Digital [Digital Creative Advertising]
  • SMZ13201 : Penerbitan Video [Video Publishing]

Education

Bachelor in Mass Communication (Advertising), Universiti Teknologi MARA (UiTM)

Master in Corporate Communication, Universiti Putra Malaysia (UPM)

NA

List of Publication

  1. Abdullah, S., Yaakob, T. K. S. T., Hussin, N. S., Daud, N. S., & Azmin, A. A. (2024). Social Innovation and Social Entrepreneur as Mechanisms for Environmental Sustainability Impact in Malaysia: An Exploratory Case Study Perspective. Journal of Advanced Research in Technology and Innovation Management, 12(1), 16-26.

  2. Shafiee, H., Mahamood, A. F., Manaf, A. R. A., Yaakob, T. K. S. T., Ramli, A. J., Mokhdzar, Z. A., ... & Ali, M. E. M. (2019). Pengaruh bahasa rojak di media baharu terhadap bahasa kebangsaan. International Journal of Law, Government and Communication, 4(15), 141-153.