STAFF PROFILE

Staff Image

Dr. Muhammad Asyraf Bin Mohd Kassim

muhammadasyraf@unimap.edu.my



Area of Expertise

Human/Organizational Behaviour
Human Resource Management
Leadership and Strategic Management


Teaching Experience

  • ESS650 : Metodologi Penyelidikan [Research Methodology]
  • SMP11003 : Gelagat Organisasi [Organisational Behaviour]
  • SMP22303 : Pengurusan Sumber Manusia [Human Resource Management]
  • SMP22403 : Komunikasi Perniagaan [Business Communication]
  • SMP31603 : Kepimpinan Dalam Organisasi [Leadership in Organization]
  • SMP33803 : Pengurusan Strategik [Strategic Management]
  • SMP35106 : Projek Tahun Akhir [Final Year Project]
  • SMP36203 : Rancangan Perniagaan bagi Projek Kejuruteraan [Business Plan for Engineering Project]

Education

Bachelor of Human Resource Management (Hons) (Universiti Utara Malaysia)

Master of Arts (Management) (Universiti Sains Malaysia)

PhD (Management) (Universiti Utara Malaysia)

List of Publication

  1. Kassim, M. A. M., Hassan, M. S., Amin, M. B., Abdullah, M. S., Salahudin, S. N., & Illés, C. B. (2024). Enhancing sustainable mobility and communities: A structural equation modelling analysis of motorcyclists’ proneness in road accidents. Journal of Infrastructure, Policy and Development, 8(9), 6179. (SCOPUS)

  2. Kassim, M. A. M., Hanan, S. A., Abdullah, M. S., Yusof, M. F., Mansor, M. F., Nawi, M. N. M., & Junoh, M. Z. M. (2023). Promoting Road Safety for Sustainable Communities: Analysing Driving Anger, Aggressive Driving, and Road Accident Proneness with Partial Least Squares Structural Equation Modelling (PLS-SEM) Approach. Journal of Law and Sustainable Development, 11(12), e2079-e2079. (SCOPUS)

  3. Amiruddin, A. H., Kassim, M. A. M., Abdullah, M. S., Hanan, S. A., & Wan Mustafa, W. M. (2023, June). Assessing the factors affecting road accident involvement among motorcycle riders using partial least squares structural equation modeling approach. In AIP Conference Proceedings (Vol. 2608, No. 1). AIP Publishing. (SCOPUS)

  4. Afrin, S., Asyraf Bin Mohd Kassim, M., Yusof, M. F., Hassan, M. S., Islam, M. A., & Khairuddin, K. N. B. (2023). Investigating the determinants of employee performance for sustainability: a study on the Bangladesh insurance industry. Sustainability, 15(7), 5674. (WOS & SCOPUS)

  5. Mustafa, W. M. W., Islam, M. A., Asyraf, M., Hassan, M. S., Royhan, P., & Rahman, S. (2023). The effects of financial attitudes, financial literacy and health literacy on sustainable financial retirement planning: The moderating role of the financial advisor. Sustainability, 15(3), 2677. (WOS & SCOPUS)

  6. Kassim, M. A. M., Abdullah, M. S., Mustafa, W. M. W., & Yahya, A. K. (2021, May). Partial least squares approach for predicting turnover intention: The role of workplace violence and burnout among medical frontliners in Malaysia. In AIP Conference Proceedings (Vol. 2339, No. 1). AIP Publishing. (SCOPUS)