Consumer Behaviour in Gig Economy-Services/ Mobile Application Services
Teaching Experience
SMP10803 : Prinsip-prinsip Pemasaran [Principles of Marketing]
SMP25503 : Pemasaran Digital [Digital Marketing]
SMP32103 : Pemasaran Perkhidmatan [Service Marketing]
SMP33703 : Pemasaran Antarabangsa [International Marketing]
SMP35106 : Projek Tahun Akhir [Final Year Project]
SMP36203 : Rancangan Perniagaan bagi Projek Kejuruteraan [Business Plan for Engineering Project]
Education
BBA (Hons) in Marketing, Universiti Teknologi MARA (UiTM)
MSc (Business Management), Universiti Teknologi MARA (UiTM)
Doctor of Philosophy in Business Administration (Marketing), International Islamic University Malaysia (IIUM)
List of Publication
Abdul Rahman, N.I., Mursidi, A., Suanda, J., & Sarifuddin, N. A. A. (2024). Securely delivered: Enhancing customer commitment through quality of third-party service logistics for online retail platform. Malaysian Journal of Consumer and Family Economics, 33(2). https://doi.org/10.60016/majcafe.v33.09
Abdul Rahman, N. I., Abdul Rani, M. J., Mursidi, A., Suanda, J., & Mohd Zahid, M. F. (2024). Hybrid learning in Malaysian public universities: Balancing e-learning platform quality and student satisfaction. Academic Journal of Business and Social Sciences, 8(1). Retrieved from https://journal.uitm.edu.my/ojs/index.php/AJoBSS/article/view/4412
Abdul Rahman, N. I., Mursidi, A., Suffarruddin, S. H., & Rusdi, N. R. A. H. (2024). Rural youth entrepreneurial aspiration: An assessment of TPB and self-efficacy. Global Business Management Review, 16(2), 69–86. https://doi.org/10.32890/gbmr2024.16.2.4
Abdul Rahman, N.I, Suanda, J., & Mahmud, M. (2023). “We are here to stay longer”: A relational benefits perspective in ride-hailing services. International Journal of Economics and Management, 17(3), 373–388. https://doi.org/10.47836/ijeam.17.3.07
Abdul Rahman, N. I., Abdul Rahman, R., & Mahmud, M. (2022). Applying theory to empirical phenomena: Love-hate relationship of e-hailing driver-platform provider in the sharing-economy services. International Journal of Business and Technology Management, 3(4), 103-116. Retrieved from https://myjms.mohe.gov.my/index.php/ijbtm/article/view/16917
Abdul Rahman, N. I. (2022, June 3). Bolehkah harga tambang e-hailing turun semula? Malaysian Gazette. Retrieved from https://malaysiagazette.com/2022/06/03/bolehkah-harga-tambang-e-hailing-turun-semula/.
Abdul Rahman, N. I., Abdul Rahman, R., & Mahmud, M. (2021). Who is helped and who is hurt? Rebalancing the reciprocity of the e-hailing service industry. 7th Asia Pacific Marketing and Management Conference, 2nd-3rd September 2021, Universiti Malaysia Sarawak, Virtual. (Best Marketing Paper: Silver Award).
